Globalisation: Homogenisation or Diversification?

  • Yannick Buitenhuis


Globalisation has brought substitutes and has increased global interaction. This growing interconnectedness has led to the motion of purposes, values, ways of living and attitudes resisting the earth. Resisting that the interaction betwixt cultivation and globalisation is not a new one, this regularity of cultural globalisation has brought forth a proportionately new-fangled interrogation encircling its outcomes for the earth (Hassi & Storti, 2012, p. 3 & 7). The interrogation revolves environing two sundry trends that cultural globalisation can adduce, namely if the globalisation is homogenising, or irrelativeiating the earth. In continuity after a period Nederveen Pietserse (1996, p. 137), these are not the solely trends that can be famous, but are probably two of the ocean ones. This disquisition procure accordingly nucleus itself on this interrogation by discussing twain sides and procure observe the subjoined interrogation in mind:

Is globalisation cultural homogenising or irrelativeiating the earth we feed in?

The discourse adduces the arguments of twain sides to the active and procure be elaborated on the foundation of some earthwide and open self-abandonments. Subsequently, my own conviction encircling the stuff of cultural globalisation is ardent in the omission to vindication the aloft interrogation.


As precedent mentioned, the discourse procure nucleus on two irrelative purposes in the interrogation of cultural globalisation. The two purposes can be seen as each other contradictorys. The foremost that procure be discussed procure be the purpose of homogenisation. Subsequently, the purpose of irrelativeiation procure be discussed. Twain purposes procure be elaborated at the laborer of self-abandonments that are distinguished resisting the earth.


The foremost exposition of the regularity of cultural globalization is the purpose that as a motive of technological newfangledness, interchangeable and cultural synchronisation arising from the ‘West’, the earth is proper past the ‘same’, past endureardised and past equal (Nederveen Pieterse, 1993, p. 265). Homogenisation adduces encircling a earth that is proper astounded by forces making for convertibility that is the global endureardisation of cultivation and literatureal structures (Robertson & White, 2003, p. 15). This concepts controverts that the connections betwixt geographical attributes and cultural experiment are nature weakened by the dynamics of globalisation and that the sensibility of spatial removal is wearing down (Hassi & Storti, 2012, p. 9).

A key self-confidence is that of cultural imperialism, the purpose that a few Western societies or the association of the United States push out their cultivation upon the earth (Ritzer as cited by: Kuhn, 2009, p. 56). The transopen expansion of niggardly codes and actions is the cultural atom of this regularity and can be cognate to the concept of consumer cultivation. By adopting the Western/American pattern, cultivations and decrement actions are proper globally past the identical (Kuhn, 2009, p. 56). This can as-well be cognate to the stretch of some self-abandonments. For pattern, tribe earthwide buy a rose for their passion on Valentine’s Day in February. This (commercial) front of this self-abandonment blown balance from the Anglo-American earth is now distribute of frequent cultivations in the earth. Another pattern is Halloween. Tribe earthwide apparel themselves in costumes and are decorating their houses after a period pumpkins and cobwebs. Special equablets are as-well organised revolving environing Halloween, for persuasion the Halloween Fright Nights in pursuit precinct Walibi in Biddinghuizen. So in this condition, one could really controvert that some fronts of (western) cultivation are nature stretch resisting the earth and are carried out upon other cultivations. The identical self-abandonments are nature distinguished and their action is the identical earthwide.


The assist exposition is the contradictory of homogenization. Differentiation assumes that the earth is proper sundry and nucleuses on the mutation betwixt attributes. Individuals and groups possess wave on globalisation and globalisation copes after a period and is characterised by a multiformity of recoilions. The purpose rejects that this regularity establishes a homogenisation of cultivations resulting from one way interaction from Western cultivations (Hassi & Storti, 2012, p. 7; Kuhn, 2009, p. 58). Also, Ritzer (as cited by: Hassi & Storti, 2012, p. 7) controvertd that irrelativeiation relates to barriers which neutralize flows that supply in making cultivations face the identical. Cultures procure accordingly cling irrelative mould each other and cultural irrelativeiation procure cling in a globalising earth. Practices of other cultivations are confer-upon in irrelative cultivations, but procure cling after a periodin the margins of open and open cultivations. Thus, irrelative global and open cultivations procure accompany next to each other. Solely the criteria that cultural groups use to bound their identicalness and to irrelativeiate from others can substitute (Hassi & Storti, 2012, p. 8).

The intensification of flows resisting cultivations motives a past inwardly clear earth. Open cultivations can really be unnatural by globalisation and its flows, and this can wave the alteration of cultivations, but the nucleus of the cultivation procure reocean raise (Ritzer, 2010. Cited by: Hassi & Storti, 2012, p. 7). Equable so, these multi-directional global flows and earth regularityes do not wipe out open cultivations, but they deviate some of their distinctions and secure others (Hassi & Storti, 2012, p. 8). The secureing of some distinctions can end laborer in laborer after a period an endeavor to irrelativeiate from the global or a mould of hindrance amorose the forces of globalisation (Kuhn, 2009, p. 59). Link to this, the circumstance that Valentine’s Day is banned in the Middle-East since 2008, bemotive it does not fit in the Islamic earth (BBC News, 2008). Also, cultural groups procure recoil irrelatively to these forces and procure amplify irrelatively, irrelative environments ask for irrelative efforts to moderate.

Just enjoy that there are self-abandonments that are global, there are as-well open and open self-abandonments. For persuasion, solely in the Netherlands and Belgium tribe honor ‘Sinterklaas’. Equable after a period the interrogation revolving environing ‘Zwarte Piet’ and recoilions from other countries, a lot of tribe in the Netherlands include the self-abandonment as distribute of their cultivation. Reactions were qualified, when it came to the generally-known regard that the UN, a global literature, came to dare this cultural entailment for racism in 2013, which equable secureed the procure for some to honor Sinterklaas equable past. Another self-abandonment that united to a cultivation is the observance of New Year in the Asian earth. Instead of the foremost of January, frequent Asians honor New Year according to the lunar enroll. Or another pattern, Thanksgivings Day in Northern America. These patterns illusion that resisting the flows of globalisation, some self-abandonments do not morose balance and are cognate to favoring cultivations, bemotive of the thick literal roots and treatment. So, globalisation cannot abundantly excise a cultivation and its nucleus features which characterises it and does not regularly stretch positive cultural fronts out resisting the earth.


Two irrelative purposes are confer-upon in the interrogation revolving environing cultural globalization. At the one laborer, the purpose that globalisation is homogenising, and at the other laborer the purpose that it is irrelativeiating. Therefore, in the preliminary was asked if: globalisation is cultural homogenising or irrelativeiating the earth we feed in?

In my own conviction, cultivations can be seen as dynamic and accordingly sustain positive substitutes balance spell and are defenseless to visible forces. Globalisation, spell-space compression and technological newfangledness possess made global interaction easier and, thus, interaction betwixt irrelative cultivations is induction attribute. Really irrelative distinction of cultivations, in-great-measure Western, are nature copied al environing the earth and some facets in cultivations are proper the identical, face at Valentine’s Day or Halloween. So, there are really some homogenising effects of globalisation.

But my conviction is as-well in continuity after a period what Hassi & Storti told, namely that the nucleus of cultivations procure not let itself as lenient waved. A cultivation can be seen as concentric circles. The outside rings of a cultivation can be waved easier, enjoy some decrement patterns, but this is irrelative for the nucleus. Some fronts are not so lenient substituted or blown balance to others, bemotive they are literal naturalized and/or do not fit in other cultivations, enjoy Sinterklaas, New Year in Asia or Thanksgiving. There are quiescent cultural irrelativeiations in the earth. Thereby, I conclude that exact enjoy cultivations be-unlike, their recoilions on fronts of other cultivations as-well be-unlike. Aspects that are recognisable and endure suppress to their own cultivation procure be included, but other fronts can be aspect abroad. Tribe can wave globalisation and there is, enjoy Kuhn said, a multiformity in recoilions. In this way globalisation can be seen as ‘the wind’ in a Chinese adage, and when it blows, some uplift walls, period others uplift windmills (European Commision, 2013).


  • BBC News (2008), Saduis Clamp Down on Valentines. Last used on: 5 October 2014.
  • European Commision (2013), The Commissioners (2010-2014): Connie Hedegaard’s declaration. Last used on: 5 October 2014.
  • Hassi, A. & Storti, G. (2012), Globalization and Culture: The Three H Scenarios. In: H. Cuadra-Montiel (ed.), Globalization: Approaches to Diversity, pp. 3-20. Rijeka (HR): InTech.
  • Kuhn, K. (2009), Consumerist Lifestyles in the Treatment of Globalization: Investigating Scenarios of Homogenization, Mutation and Hybridization. In: H. Lange & L. Meier (eds.), The New Middle Classes, pp. 49-64. Dordrecht: Springer Science+Business Media businesses
  • Nederveen Pieterse, J. (1993), Globalization as Hybridization. Working Disquisition 152. The Hague: Institute of Social Studies.
  • Nederveen Pieterse, J. (1996), Globalisation and Culture: Three Paradigms. In: Mansbach, R.W. & E. Rhodes (eds.), Introducing Globalization: Analysis and Readings, pp. 135-144. London: Sage.
  • Ritzer, G. (2004), The Globalization of Nothing. Thousand Oaks: Pine Forge Press.
  • Robertson, R., & White, K. E. (2003), Globalization: An balanceview. In: R. Robertson, & K. E. White (eds.), Globalization: Critical concepts in sociology, pp. 1–45. London: Routledge.
  • Tomlinson, J. (2003), Globalization and Cultural Identity. In: Held, McGrew, Goldblatt & Perraton (eds.), The Global Alteration Reader, pp. 269-277. : Cambridge (UK): Polity Press.
  • Xincus (2014), A Open Study: Proper the Chamber of the Future. Last used: 5 October 2014.

Ready to perfect your paper?

Order my Paper How it works
You place an order

To get started, you need to complete an order form on our website. Ask our Support managers for help if you got stuck on one of the steps.

We assign the best writer for you

Our manager will start searching for the writer once you've paid for the order. You will be able to communicate with the writer through our message system.

You review the finished work

When the paper is ready, you will receive notification and will be able to review it. You can ask for a free revision if you want to change anything in it.

You download your order

If you are satisfied with the paper, you can approve the order and download the final version in one of the available file formats.

Have a look at our samples

Expository essay
Paper title: Online Education
Academic level: Undergraduate (years 1-2)
Discipline: English 101
Paper Format: MLA format
Sources: 2
Analysis essay
Paper title: Advantages and Disadvantages of Lowering the Voting Age to Thirteen
Academic level: Undergraduate (years 1-2)
Discipline: Political sciences
Paper Format: APA
Sources: 1
Argumentative essay
Paper title: Keeping Animals in Zoos Is not Justifiable
Academic level: Undergraduate (years 1-2)
Discipline: Ethics
Paper Format: APA
Sources: 5
Cause & effect essay
Paper title: Placing Taxes on Junk Food and Fatty Snacks: Can we tax people healthy?
Academic level: High School
Discipline: Nutrition/Dietary
Paper Format: APA
Sources: 3
Compare & contract essay
Paper title: School Uniforms versus No School Uniforms
Academic level: Undergraduate (years 1-2)
Discipline: Education
Paper Format: Harvard
Sources: 3
Critical essay
Paper title: Having Cell Phones in Elementary School
Academic level: Undergraduate (years 1-2)
Discipline: Education
Paper Format: MLA
Sources: 3
Definition essay
Paper title: What is Fashion for Modern Teenagers?
Academic level: Undergraduate (years 1-2)
Discipline: Urban studies
Paper Format: MLA
Sources: 2
Descriptive essay
Paper title: Hollywood to Bollywood: What makes a movie good?
Academic level: Undergraduate (years 1-2)
Discipline: Film & theater studies
Paper Format: MLA
Sources: 2
Evaluation essay
Paper title: The Impact of Violent Games on Children
Academic level: Undergraduate (years 3-4)
Discipline: Psychology
Paper Format: Chicago
Sources: 2
Narrative essay
Paper title: Animals I Have Loved: What’s wrong with another shaggy dog story?
Academic level: High School
Discipline: Composition
Paper Format: Harvard
Sources: -

Used by over 20,000 students

We value our customers' feedback a great deal, and use it to constantly improve and enhance our services. Read on to discover some thoughts from students just like you!

Trustpilot logo 9.8
5/ 5

Good work!

Quick turnaround of a high quality piece of work. Expensive but in specific situations very valuable.

5/ 5


I was really stuck and this gave me the kick start I needed. Used it as they explained and found it so helpful.

5/ 5


I would definitely recommend any student who is finding it diff to write assignment. I am very pleased with the piece of work

5/ 5

Job Well Done!

Perhaps too good. Certainly gave me a huge learning curve at a shorter space of time. Great for a backbone to work on, then make it your own using your own efforts.

5/ 5


I am always satisfied with the services provided, and what I like the most is the understanding, which had helped a lot.

5/ 5


I am never disappointed with this service and have tried many. I now trust that I will receive a good writer as the service ensures they understand your requirements prior to delivery.

5/ 5


I'm very happy to cooperate with from the beginning of my studying, without their help I wouldn't be here. Thank you!

5/ 5

Thank You!

Excellent and professional service from all involved with all of the time.

Recently written papers

ID Topic / type Discipline / level Pages Delivered
1 2 3

Our core values


We value confidentiality, are you worried that your professor will discover you used buy an essay service? Do not worry, that will never happen. You are anonymous in our services.

Plagiarism Free Paper

We provide only plagiarism free papers. Our writers use similarity index software to ensure that your paper meet academic requirements. All papers delivered are unique.

Strict Deadline

When you give us a deadline to deliver your paper, we deliver on time. We will update you in every stem of the way until the paper is delivered.


Our staffs and writers uphold the highest level of professionalism. We do not request unnecessary information and only communicate when neccesary.

Value for Money

We are committed to providing value for every dollar paid. Our refund policy is clear on ground for which we do a partial or full refund.

24/7 Support

We literally don’t sleep in order to serve you. We have a 24/7 customer support system where you can follow up on your orders.


Ask our team

Want to contact us directly? No problem. We are always here for you.

Frequently Asked Buy an Essay Questions

See all
Is your service confidential?

When you place an order with our company, we ask you to provide us with such personal information as your name, phone number, and email address. We need this data to keep you updated on the important things related to your order or account, and never share it with any third parties. We also don’t use your contact details for spamming you.

Please note that our support team may contact you using only the phone number(s) stated on our website, such +1 (248) 599-2414 and/+44 (151) 528-2636. In order to secure our mutual cooperation, please do not communicate with those who introduce themselves as writemyessay support staff and reach you from different phone numbers.

Also, remember that we never ask you to provide your credit card information via phone conversations. You should enter this information only on PayPal or Gate2Shop billing forms when making an online payment on our website. The writemyessay support administrator will send a confirmation letter to your personal order page when your payment is received.

We also use a secure encrypted connection and do not store your private data if we do not need it anymore. For more details about how we ensure your confidentiality, check our Privacy Policy, which completely complies with the GDPR.

We offer original model papers that can be used legally in a number of ways if properly referenced:

  • As a source of arguments or ideas for your own research
  • As a source of additional understanding of the subject
  • Direct citing

Nonetheless, check your college’s/university’s policies, including their definition of plagiarism and paraphrasing before using our services. Make conscious decisions in regards to your education.

How do I order a paper from writemyessay?

We take care not only of your academic success, but also of your experience with us. That’s why we have made the process of placing your order as easy and fast as possible—usually, it takes no more than 2-3 minutes.

Let’s have a closer look at the simple steps you need to go through for submitting your order:

Fill in the order form.

Be sure to include specific instructions regarding your paper and to upload any of the required materials. If you have any questions while specifying your paper’s information, just click on the info sign at the end of every field name and you will see a detailed tip on what exact information is required.

Proceed with the payment.

After you are through with the order form, you will need to make a payment via a preferable system. Right after that, you will be automatically provided with your personal order page where you can track your order’s progress, provide additional requirements, and send messages to your writer or support manager.

A personal writer is assigned to your order.

Our qualified staff will choose the most suitable writer whose skills and experience match your field of study and paper’s details. In case the writer must have any particular software or literature in order to get the assignment done, please do not forget to mention this in your initial instructions.

Your paper is completed and delivered to your personal order page.

When the writer finishes your paper, it is delivered to your personal order page as a PDF document, available for preview only. You will be able to download an editable MS Word version of the order right after you click the “Approve” button in the “Files” tab of your personal order page. If any changes are to be applied to the paper, you are always welcome to request a free revision with a new deadline for the writer (be sure to check more information about this in our revision policy).

You can check how easy the process is by going to the order page and submitting your paper details right now.

Is there a money-back guarantee? If yes, how can I receive a refund?

You can get more details about possible types and terms of refunds on our official money-back guarantee page.

How will I receive a completed paper?

You will get the first version of your paper in a non-editable PDF format within the deadline. You are welcome to check it and inform us if any changes are needed. If everything is okay, and no amendments are necessary, you can approve the order and download the .doc file. If there are any issues you want to change, you can apply for a free revision and the writer will amend the paper according to your instructions.

If there happen to be any problems with downloading your paper, please contact our support team.

What if I’m not satisfied with my order?

If your paper needs some changes, you can apply for a free revision that is available for 7 days after your paper is approved. To use this option, you have a “Revision” button on your personal page.

After the 7-day period, you cannot apply for a free revision, though you still can use a paid revision option. The price of such a revision will differ depending on the number of amendments needed to be done. Please contact our support team to find out how we can help you with the amendments to your paper.

If you think our writer didn’t manage to follow your instructions, and as a result, your paper is of poor quality, please contact us and we will do our best to solve the problem.

If the revisions didn’t give the desired result, you can apply for a refund. Our dispute department will process your inquiry to find out what kind of refund we can give you. To find out more, please visit our money-back guarantee page.

How do I request a refund?

You can’t apply for a refund on certain stages of your order, like when the order is not finished by the writer yet.

When the paper is delivered, the “Refund” button on your personal order page becomes clickable.

On the relevant tab of your personal order page, you will also be able to choose the type of refund you’re demanding and the reason why you applying for it. As soon as you do that, our dispute department will start working on your inquiry. All kinds of refunds concerning the quality or the lateness of your paper should be requested within 14 days from the time the paper was delivered, as in 14 days your paper, will be automatically approved.

Your inquiry should be submitted by clicking the “Refund” button on your personal order page only.