Environmental analysis of Nivea in Thailand

In todays universe, all officees are confrontment the dynamic of universe rule. In office universe, there is constantly secure rivalry in the traffic delay new office players and assembly of the diligence. Companies entertain to ordain themselves in prescribe to survive and to convoy good-tempered-natured-natured accomplishments; equeffectual the traffic pioneer of the diligence needs to be fortunate delay improved accomplishment, eminent profitability and competitive border.

To be fortunate, a office needs to set its overall control for the troop through office cunning aiming to close office goals and objectives. One of the most dignified ability of the overall office cunning is the trafficing cunning. In formulating an efficacious trafficing cunning, a troop needs to supervene segmentation, targeting and positioning (“STP”) steps as they are the groundwork of trafficing diplomacy (Desarbo et al., 2008). STP course is in the area of traffic-oriented advent, which chiefly perpends the exterior environment installed on traffic needs so as to enucleate results which polite suit to the traffic.

Currently, timeliness the overall traffics are neat further aged and customer needs are extremely distinct, the use of STP diplomacy is expedient. In eminently dynamic environment, most companies convoy segmentation elimination considering the changes in the trafficplace and medicate themselves to the dynamic universe.

Therefore, it is very vulgar that most officees are increasingly segmenting traffics and identifying each target traffic in prescribe to inspect new opportunities, enucleate straight positioning to prove stigma conception and stigma record, free suiteffectual communications to the target audiences, and so efficaciously endue instrument and unfair capabilities to the main trafficing activities. The troop succeed be effectual to beget a compute affirmation unfair to the target traffic by enucleateing an efficacious trafficing diplomacy, including trafficing mix. By going through the STP course, a troop succeed be likely to prove its own identicality and disseminate itstubborn from other competitors in the trafficplace.

This elimination studies the men’s grooming result diligence in Thailand. The wayology is to perpend how the result proprietor enucleates its trafficing diplomacy and how the STP course has important role in formulating the diplomacy.

In Thailand, men’s grooming traffic is a eminent development diligence, delay closely 14 percent development year-by-year from 2005 to 2008 and the traffic bigness in 2009 spacious delay the compute of Bt5.5 billion. Development of the diligence in year 2008 principally came from development of men’s husk preservation traffic, delay 26% percent development in provisions of prevalent compute (Euromonitor International: Men’s Grooming Products – Thailand, 2009). Men’s husk preservation traffic is considered not singly an tempting traffic but so a very eminently competitive traffic in Thailand.

This article uses a subject consider of NIVEA FOR MEN stigma in Thailand, the way of results unnatural by Beiersdorf Thailand, as it is a good-tempered-natured-natured subject consider environing men’s huskpreservation traffic. Moreover, it unfairally concentrates on courageous husk preservation traffic which is segmentation way of NIVEA FOR MEN. Therefore, this subject consider is of curiosity-behalf of the cause to consider the gross course of STP which can carry to the formulating of trafficing diplomacy of a carrying stigma in men’s husk preservation traffic, NIVEA FOR MEN.

Prior to this consider, there entertain been some eliminationes considering courageous consumers’ behaviors which claimed that men consumers are now abundantly further a deal-out of late consumerism as women (Sturrock et al., 1998). In modern years, a compute of eliminationers aim their curiosity-behalfs at courageous consumers in prescribe to consider courageous decay of results and styles which contributes to the resultion of stubborn conception (Firat, 1993), and so the rendering of stubborn concept (Thompson and Hirschman, 1995).

In this article, the regulative advent, in-depth confabulation succeed be the main elimination way. The elimination succeed arrank further details of the area of consider and exculpate the discussed concepts.

1.2

Purpose of the contrivance

Points of the cause’s curiosity-behalf in this elimination are the accelerated development of men’s grooming result diligence and the way a carrying stigma in this diligence has occupied trafficing strategies.

An overall end of the contrivance is to consider the thoroughgoinggoing course of segmentation, targeting, and positioning (“STP course”) that is the main deal-out in creating efficacious trafficing diplomacy, and to perpend how and to what quantity the STP course can be applied to men husk preservation diligence as polite as to assess its implementation on a carrying stigma in men husk preservation traffic, NIVEA FOR MEN which is owned by Beiersdorf Company.

1.3 Design of the Contrivance and Objectives

This article principally deals delay the room of the course of segmentation, targeting, and positioning of a carrying stigma in men husk preservation traffic. As the formal course is the groundwork and genesis of trafficing diplomacy formulation, this elimination covers the linkage incompact these traffic-led trafficing strategies.

The article succeed awaken traffic temptingness in Thailand, and courageous consumers’ needs as polite as Beiersdorf Thailand instrument and capabilities.

The endueigation succeed be executed by in-depth confabulation delay trafficers in Beiersdorf Thailand in prescribe to construct insight notice environing the STP course and so the implementation of NIVEA FOR MEN trafficing strategies.

After all, the supposition succeed be concluded and succeed so be used as a vile of monition for the implicit development control of NIVEA FOR MEN, a traffic pioneer in the very eminent development diligence.

The objectives of this elimination are as supervenes

to pursue the origins of trafficing diplomacy concept in developed expression office in men’s grooming results traffic and men husk preservation traffic in Thailand;

to endueigate the course of segmentation, targeting, and positioning of NIVEA FOR MEN stigma;

to perpend the linkage incompact segmentation, targeting, and positioning as polite as to consider how STP course carrys to the formulation of trafficing diplomacy of NIVEA FOR MEN;

to consider the romance of competitive positioning and trafficing cunning as a traffic pioneer men facial preservation diligence; and

to mould monition in honor of the defence of its traffic pioneer positioning according to consumer’s perspectives.

1.4 NIVEA Interdiplomatic Fact and NIVEA Thailand History

The subject consider of Beiersdorf Thailand, NIVEA FOR MEN is used in this elimination as it is the best subject to consider environing the traffic-oriented advent delay focusing on segmentation, targeting, and positioning course. Moreover, it is of curiosity-behalf of the cause as NIVEA FOR MEN, delay the different ways of results, is the carrying stigma in Thai accelerated development diligence, men’s husk preservation traffic.

The fact of Beiersdorf AG is little summarised (See Appendix [4-1]). Both NIVEA interdiplomatic fact and NIVEA Thailand fact are summerised to paint NIVEA’s prevalent conditions in universe traffic and in Thailand.

1.4.1 NIVEA Interdiplomatic History

Figure [1-1]: NIVEA Worldwide

Source: www.nivea.com

NIVEA is one of the universe’s carrying interdiplomatic huskpreservation industries, founded in 1911 in Gersundry by Oskar Troplowitz, who determined the troop ‘NIVEA’, from the Latin expression nix or nivis, signification ‘snow’, in relation to the colour of the result.

Currently, NIVEA is claimed to be the universe’s comprehensivest huskpreservation stigma delay a secure interdiplomatic nearness in about 170 countries and an envieffectual record. Also, Beiersdorf has had secure sales universewide as during 2008 and 2009, Beiersdorf’s annual sales in provisions of universewide results sales are at € 5,971 favorite and € 5,748 favorite, honorively.

Beiersdorf had already proveed an interdiplomatic nearness delay a comprehensive compute of results precedent to Universe War II. Trademarks were registered in sundry countries in prescribe to shield these stigmas. According to the Beiersdorf website (2010) ‘after Universe War II, these trademarks were obsolete in closely all countries, deal-outicularly those for NIVEA’, and the troop healed in each of these countries to reanimate the trademarks. Beiersdorf began expanding interdiplomaticly in 1952s. Incompact the countries concerned in the controling interdiplomatic comment were the Netherlands, superveneed by Argentina, Switzerland and Brazil in 1958. The superveneing overview shows when the straights were reanimateed in each empire.

1961

Sweden

1963

Mexico

1966

Finland/Denmark

1968

African Commonwealth Countries (ate South Africa)

1973

U.S.A

1974

France incl. prior colonies, now Chad, Mali, Cameroon, The Congo, etc

1977

Hong Kong, Thailand, Malaysia, Singapore, Gibraltar, Cyprus, Malta, Bermuda, Bahamas, Jamaica, Barbados, Trinidad and Tobago

1985

Norway

1992

United Kingdom, Ireland, Canada, South Africa, New Zealand, India, Pakistan, Israel, Australia

1993

Romania

1998

Poland

Besides guaranteeing continued eminent kind on identical results, NIVEA spacious their result rank into new cosmetic fields, such as decorative cosmetics and hairstyling and made noteffectual innovations in huskcare. Moreover, NIVEA began expanding their result way to arrank perfect cosmetic preservation for the gross extraction and for style-conscious singles.

1.4.2 NIVEA Thailand History

In 1984, the NIVEA stigma was introduced in Thailand, necessary and select by Beiersdorf (Thailand) Co., Ltd. The stigma was introduced as the controling majority traffic huskpreservation marrow and the universe’s controling penny cosmetic moisturizer in the far-famed cerulean tin delay the snowy logo. NIVEA’s results interjacent NIVEA Crème, Husk Lotion and Labello Lip Care.

According to the Beiersdorf (2010) website, ‘Thai Food and Drug Administration (FDA) chooses the NIVEA factory for shooting Good-natured Manufacturing Practices (GMP) Introduction Video. Later, in 1995, NIVEA obtained the GMP certificate from the persomal FDA Public Health Ministry which was the controling GMP certificated to a cosmetic factory in Thailand and NIVEA Elimination and Development (R&D) presented the New Way in Non-Animal Allergy Testing, to the Dean and professors of Pharmaceuticals Science Faculty, Chulalongkorn University.’ (Nivea website, 2010).

By 2008, NIVEA in Thailand was fortunately growing and had closed an meritorious 32% traffic portion-out in the Super & Hypermarkets sales machine which is of strategic weight in the Thai traffic (Nivea website, 2010).

Overall, in husk preservation traffic, Beiersdorf Thailand is traffic pioneer delay 11.9 percent traffic portion-outs in 2008. In this year, Beiersdorf Thailand overtook Unilever Thai Holdings to carry sector sales (Euromonitor International: Husk Preservation – Thailand, 2009) (See Appendix [1-2]).

In Thailand, NIVEA closed traffic pioneership in Men’s grooming sectors in year 2008 delay 23.4 percent traffic portion-out, superveneed by Gillette by Procter & Gamble delay 14.1 percent traffic portion-out (Euromonitor International: Men’s grooming results – Thailand, 2009) (See Appendix [1-3]). NIVEA is so compute one in association preservation sector, delay association preservation stigma portion-out 23 percent and 23.5 percent in 2007 and 2008, honorively. (Euromonitor International: Husk Preservation – Thailand, 2009) (See Appendix [1-4]). The NIVEA stigma is now availeffectual in Thailand in the superveneing results:

NIVEA Body

NIVEA FOR MEN

NIVEA Visage

NIVEA Deodorant

NIVEA Sun

NIVEA Lip Care

NIVEA Bath Care

Ready to perfect your paper?

Order my Paper How it works
You place an order

To get started, you need to complete an order form on our website. Ask our Support managers for help if you got stuck on one of the steps.

We assign the best writer for you

Our manager will start searching for the writer once you've paid for the order. You will be able to communicate with the writer through our message system.

You review the finished work

When the paper is ready, you will receive notification and will be able to review it. You can ask for a free revision if you want to change anything in it.

You download your order

If you are satisfied with the paper, you can approve the order and download the final version in one of the available file formats.

Have a look at our samples

Expository essay
Paper title: Online Education
Academic level: Undergraduate (years 1-2)
Discipline: English 101
Paper Format: MLA format
Sources: 2
Analysis essay
Paper title: Advantages and Disadvantages of Lowering the Voting Age to Thirteen
Academic level: Undergraduate (years 1-2)
Discipline: Political sciences
Paper Format: APA
Sources: 1
Argumentative essay
Paper title: Keeping Animals in Zoos Is not Justifiable
Academic level: Undergraduate (years 1-2)
Discipline: Ethics
Paper Format: APA
Sources: 5
Cause & effect essay
Paper title: Placing Taxes on Junk Food and Fatty Snacks: Can we tax people healthy?
Academic level: High School
Discipline: Nutrition/Dietary
Paper Format: APA
Sources: 3
Compare & contract essay
Paper title: School Uniforms versus No School Uniforms
Academic level: Undergraduate (years 1-2)
Discipline: Education
Paper Format: Harvard
Sources: 3
Critical essay
Paper title: Having Cell Phones in Elementary School
Academic level: Undergraduate (years 1-2)
Discipline: Education
Paper Format: MLA
Sources: 3
Definition essay
Paper title: What is Fashion for Modern Teenagers?
Academic level: Undergraduate (years 1-2)
Discipline: Urban studies
Paper Format: MLA
Sources: 2
Descriptive essay
Paper title: Hollywood to Bollywood: What makes a movie good?
Academic level: Undergraduate (years 1-2)
Discipline: Film & theater studies
Paper Format: MLA
Sources: 2
Evaluation essay
Paper title: The Impact of Violent Games on Children
Academic level: Undergraduate (years 3-4)
Discipline: Psychology
Paper Format: Chicago
Sources: 2
Narrative essay
Paper title: Animals I Have Loved: What’s wrong with another shaggy dog story?
Academic level: High School
Discipline: Composition
Paper Format: Harvard
Sources: -

Used by over 20,000 students

We value our customers' feedback a great deal, and use it to constantly improve and enhance our services. Read on to discover some thoughts from students just like you!

Trustpilot logo 9.8
5/ 5

Good work!

Quick turnaround of a high quality piece of work. Expensive but in specific situations very valuable.

5/ 5

Bravo!

I was really stuck and this gave me the kick start I needed. Used it as they explained and found it so helpful.

5/ 5

Perfect!

I would definitely recommend Writemyessay.college any student who is finding it diff to write assignment. I am very pleased with the piece of work

5/ 5

Job Well Done!

Perhaps too good. Certainly gave me a huge learning curve at a shorter space of time. Great for a backbone to work on, then make it your own using your own efforts.

5/ 5

Perfect!

I am always satisfied with the services provided, and what I like the most is the understanding, which had helped a lot.

5/ 5

Brilliant!

I am never disappointed with this service and have tried many. I now trust that I will receive a good writer as the service ensures they understand your requirements prior to delivery.

5/ 5

Satisfied!

I'm very happy to cooperate with Writemyessay.college from the beginning of my studying, without their help I wouldn't be here. Thank you Writemyessay.college!

5/ 5

Thank You!

Excellent and professional service from all involved with Writemyessay.college all of the time.

Recently written papers

ID Topic / type Discipline / level Pages Delivered
1 2 3

Our core values

Confidentiality

We value confidentiality, are you worried that your professor will discover you used buy an essay service? Do not worry, that will never happen. You are anonymous in our services.

Plagiarism Free Paper

We provide only plagiarism free papers. Our writers use similarity index software to ensure that your paper meet academic requirements. All papers delivered are unique.

Strict Deadline

When you give us a deadline to deliver your paper, we deliver on time. We will update you in every stem of the way until the paper is delivered.

Professionalism

Our staffs and writers uphold the highest level of professionalism. We do not request unnecessary information and only communicate when neccesary.

Value for Money

We are committed to providing value for every dollar paid. Our refund policy is clear on ground for which we do a partial or full refund.

24/7 Support

We literally don’t sleep in order to serve you. We have a 24/7 customer support system where you can follow up on your orders.

Questions?

Ask our team

Want to contact us directly? No problem. We are always here for you.

Frequently Asked Buy an Essay Questions

See all
Is your service confidential?

When you place an order with our company, we ask you to provide us with such personal information as your name, phone number, and email address. We need this data to keep you updated on the important things related to your order or account, and never share it with any third parties. We also don’t use your contact details for spamming you.

Please note that our support team may contact you using only the phone number(s) stated on our website, such +1 (248) 599-2414 and/+44 (151) 528-2636. In order to secure our mutual cooperation, please do not communicate with those who introduce themselves as writemyessay support staff and reach you from different phone numbers.

Also, remember that we never ask you to provide your credit card information via phone conversations. You should enter this information only on PayPal or Gate2Shop billing forms when making an online payment on our website. The writemyessay support administrator will send a confirmation letter to your personal order page when your payment is received.

We also use a secure encrypted connection and do not store your private data if we do not need it anymore. For more details about how we ensure your confidentiality, check our Privacy Policy, which completely complies with the GDPR.

We offer original model papers that can be used legally in a number of ways if properly referenced:

  • As a source of arguments or ideas for your own research
  • As a source of additional understanding of the subject
  • Direct citing

Nonetheless, check your college’s/university’s policies, including their definition of plagiarism and paraphrasing before using our services. Make conscious decisions in regards to your education.

How do I order a paper from writemyessay?

We take care not only of your academic success, but also of your experience with us. That’s why we have made the process of placing your order as easy and fast as possible—usually, it takes no more than 2-3 minutes.

Let’s have a closer look at the simple steps you need to go through for submitting your order:

Fill in the order form.

Be sure to include specific instructions regarding your paper and to upload any of the required materials. If you have any questions while specifying your paper’s information, just click on the info sign at the end of every field name and you will see a detailed tip on what exact information is required.

Proceed with the payment.

After you are through with the order form, you will need to make a payment via a preferable system. Right after that, you will be automatically provided with your personal order page where you can track your order’s progress, provide additional requirements, and send messages to your writer or support manager.

A personal writer is assigned to your order.

Our qualified staff will choose the most suitable writer whose skills and experience match your field of study and paper’s details. In case the writer must have any particular software or literature in order to get the assignment done, please do not forget to mention this in your initial instructions.

Your paper is completed and delivered to your personal order page.

When the writer finishes your paper, it is delivered to your personal order page as a PDF document, available for preview only. You will be able to download an editable MS Word version of the order right after you click the “Approve” button in the “Files” tab of your personal order page. If any changes are to be applied to the paper, you are always welcome to request a free revision with a new deadline for the writer (be sure to check more information about this in our revision policy).

You can check how easy the process is by going to the order page and submitting your paper details right now.

Is there a money-back guarantee? If yes, how can I receive a refund?

You can get more details about possible types and terms of refunds on our official money-back guarantee page.

How will I receive a completed paper?

You will get the first version of your paper in a non-editable PDF format within the deadline. You are welcome to check it and inform us if any changes are needed. If everything is okay, and no amendments are necessary, you can approve the order and download the .doc file. If there are any issues you want to change, you can apply for a free revision and the writer will amend the paper according to your instructions.

If there happen to be any problems with downloading your paper, please contact our support team.

What if I’m not satisfied with my order?

If your paper needs some changes, you can apply for a free revision that is available for 7 days after your paper is approved. To use this option, you have a “Revision” button on your personal page.

After the 7-day period, you cannot apply for a free revision, though you still can use a paid revision option. The price of such a revision will differ depending on the number of amendments needed to be done. Please contact our support team to find out how we can help you with the amendments to your paper.

If you think our writer didn’t manage to follow your instructions, and as a result, your paper is of poor quality, please contact us and we will do our best to solve the problem.

If the revisions didn’t give the desired result, you can apply for a refund. Our dispute department will process your inquiry to find out what kind of refund we can give you. To find out more, please visit our money-back guarantee page.

How do I request a refund?

You can’t apply for a refund on certain stages of your order, like when the order is not finished by the writer yet.

When the paper is delivered, the “Refund” button on your personal order page becomes clickable.

On the relevant tab of your personal order page, you will also be able to choose the type of refund you’re demanding and the reason why you applying for it. As soon as you do that, our dispute department will start working on your inquiry. All kinds of refunds concerning the quality or the lateness of your paper should be requested within 14 days from the time the paper was delivered, as in 14 days your paper, will be automatically approved.

Your inquiry should be submitted by clicking the “Refund” button on your personal order page only.