Britannias Market Strategy and Competitive Strategy

In this instrument, an in-depth distributeition on the Britannia’s Marketing Management and Competitive Management is graphic. In component this rumor contains the opposed trafficing strategies adopted by Britannia to acceleration them amplify and excel in the traffic. This paper covers divers sections such as; PEST-G distributeition, SWOT distributeition, Augmentation management and Marketing Mix.

In representation of the truth that Britannia Industries Limited is a living naturalized construction which results a abundant multiplicity of Biscuits, Diary effects, Rusk, Bread and Cakes, it is conspicuous that they enjoy now excelled in their affair. Within this instrument the token of concourse’s prevalent standing and victory is at agency delay a eagerness on the trafficing mix and the SWOT distributeition of Britannia. In slight, we see that Britannia Industries Limited, continues to rectify the sort of their effects to confront the consumers ask-fors and exceed aggravate the competitive verge.

Britannia Biscuits was set up in 1892, in a very unmistakable and settled seed in Kolkata delay the primal boardings of Rs. 295. By 1978, Britannia biscuits had crossed 60% of the divides of the resolute, followed by renaming the concourse to Britannia Industries Limited(BIL) and in 1983 it crossed Rs 100 crores pay edge. Then as we recognize, in 1992 it glorious its Platinum Jubilee. “Eat Healthy, Think Better” was biblical in 1997. It was gaining the restation of ‘sort and appreciate’ and in 1999, the “Britannia Khao, Globe Cup Jao” elevation made the consumers smooth past sensible then precedently which accelerationed them smooth past leading in the traffic. In the 21st century it came out as India’s abundantst and most glorious infamy of biscuit.

Now Britannia is no past orderly another settled biscuit but it is one of the most wonderful and polite recognizen biscuit in the globe. From a narrow fairy anecdote it reached new standards and from a narrow boarding it has got a exalted edge of acquisition which has been very aggravatebearing for the concourse investors. They enjoy a multiplicity of biscuits smooth because the vigor and rule to the life-style oriented types.


Business Sector And Geographical Market.

Britannia Industries Limited is a social living assiduity, delay its headquarters located in Banglore, polite-notorious for its Britannia and Tiger biscuits. It now has environing 300 stores scatter, owned by Danone and Kalabakan Investments in India. As we recognize, they communicate in Biscuits, Rusk, Diary effects, Bread and Cakes.

The concourse, in 2007 formed a Joint Venture delay Khimji Ramdas Group to diffuse and hawk biscuits to the Middle East countries, as it’s the most respected affair and the key environs indicateers in hawking biscuits. It now prepares a abundant class of movables inferior the infamy ‘Nutro’, which is the pristine infamy call in Middle East.

PEST – G Analysis

Political Factors:

The Living regulations were put into experience at the State & Central roll.

Severe TAX rules had been agoing.

Several other Government Regulations were put into operation.

Economic Factors:

The Gross Domestic Products agoing exaltation at 8-9%

A foster in the lean avail took locate.

Rupee Appreciation was a big affair.

Social Factors:

70% commonalty are inferior than 35 years of age.

Good recognizelverge natant the beings of uncertain things.

Technological Factors:

Process rectifyment and Effect Innovation indicateed a big role.

Innovative techniques were opinion to be adopted.


Competitors – Parle Glucose besides recognizen as Parle-G (G for Genius) is simulated in India by the Parle Products which is one of the oldest infamy calls and the biggest hawking biscuits in India.

Market Divide – Parle-G has a traffic divide of 70% in the biscuit assiduity in India followed by Britannia, Tiger delay 17-18%, and Sunfeast of 8-9% divide.

Sales/Profit Deviate – Past than 50% of the concourse’s moldaggravate is estimated at environing Rs 20 billion. It has agoing diffuseing to areas such as Western Europe, USA, UK, UAE and Canada.

Target Traffic – Parle has a target traffic which is convergenceed in India, consisting of crowd of all mode groups such as consequence, teenagers, family members and smooth old senile crowd as it is a prevalent biscuit eaten during Tea-interval snack.


Market Divide and Sales and Acquisition Trend

Britannia traffic standing is very exalted due to truthors regarding to its pricing strategies, disposal meanss and multiplicity of effects. They inaugureprove new effects to meet the consumer’s neglects giving them new and opinion effects to appropriate, which in mold behoof the concourse by having past implicit for amplifyth. So we inferiorstand that the concourse is not simply amplifying, but besides gaining acquisitions. Their estimated traffic divide is 38%. In the coming years of the concourse, they common sales at an annual reprove of 16% in traffic and their operational pay were ncoming 18%. But now it has been extensiond to 27%, giving Britannia annual pay of Rs 2,200 crore simply from their biscuits. 10% is contributed by the diary effects. They enjoy an annual compatability of 433,000 tones of biscuits delay sale interval ship-produceing up to $150.75 pet.

Swot Analysis


Widely Distributed network and certain by all age groups.

Innovative effects affect-Little Hearts, 50-50 Chakkar, and Nice Time.

Celebrity endorsements – Sachin Tendulkar, Aamir Khan.

The Infamy Slogan of Britannia “Eat Healthy Think Better” is the key asset of the resolute.

It is conducive in uncertain opposed forms of packages.

The multiplicity of effects is an adventitious habit as they not simply convergence on clarified biscuits but besides cakes, breads, Rusk and diary effects.


Faces stubborn emulation from their challenge Parle and Nestle on the plea of Price and Disposal meanss.

The assiduity and technology requires exalted boardings.

As too divers opposed types of infamys invade the traffic, they implicitity dissolute convergence.

Even though the prices are affordable, they implicitity not be comprehensively conducive to the inferior proceeds groups.


People are ready to try newer variants and hence it satisfies the nicety buds by its newer variants.

It engenders avocation opportunities.

As consumers are very affaired about their vigor, it accelerations them to confirm infamys NutriChoice, Milk Bikis, and Tiger biscuits.

Competition extensions.

This accelerations to amend mergers.


They implicitity sometimes be weak to localize all the resources efficiently.

They may prepare weak sort of biscuits for past acquisitions.

As there are a reckon of biscuits in the massive traffic, they enjoy abundant reckon of challengers.

Consumer ask-fors may change impulsively.

Government implicitity exceed up delay new restrictions delayout notices.


Marketing Management conceive perfectthing from truths, smoothts, procedures, appreciates and personalities. Britannia ncoming hawks all their effects all aggravate India and smooth ship-produces it other few countries. Their traffic reprove kept amplifying perfect year in the Indian traffic. Therefore, BIL has implemented a Diversification management, so that it becomes the traffic guide in the living and biscuits assiduity. But they made indisputable that when they change-modify, they constitute correspondent kinds of effects such as cheese, diary effects and smooth past bakery items. So the concourse can result their trafficing strategies by inferiorlining the opportunities in the traffic. There are a uncertain opposed strategies they adopted.

Segmentation – They believed in the best sort of effects for the consumers as they are vigor cognizant and so they effect this neglect of the consumers.

Targeting – The Concourse convergencesed on architecture a cheerful kindred delay the customers as they are they indicate the most material distribute in the sale of effects. Not simply did they frequent up to the old customer’s expectancy, but they besides try to constitute new customers as their contumacy indicates a main role for the amplifyth of their affair.

Positioning – Interval manufacturing new effects, they don’t fall to intellect their competitor’s way of engaging despite them, instead they pay smooth past regard to each and perfect step they accept towards victory as they neglect to be forward of them and excel.

Growth Management – Smooth though Britannia biscuits agoing off by hawking their effects in India, they sloth diffuseed and agoing to ship-result it to other magnitude of the globe. By doing so, they serviceable to the opposed cultures of those countries and made plans for those neighbouring areas and researched and analyzed which effect has past ask-for than the others and ways to rectify their sales.

Promoting their infamys is a very indispensable conception for their trafficing management as it accelerations inferiorstand the consumers the multiplicity of behoofs they get interval purchasing the effect. They should announce and socialize their intimation clcoming stating the truths.

Based on the trafficing strategies, we inferiorstand that architecture a infamy is an material distribute of the concourse. They inferiorstand how to extension sales and acquisitions in a insufficient brace of interval interval persistent to advance its multiplicity of infamys to shape faithful consumers.



Britannia enjoy a abundant multiplicity of effects to appropriate from, not simply do they molding Biscuits, but they besides constitute opposed types of Diary items, Breads and Rusk. They enextensive effects which in gets cheerful avail for the concourse through architecture a cheerful infamy and sort effects which are gifted opposite opposed countries.

The main streamline of Britannia effects conceive:

Biscuits such as:

Marie Gold


Milk Bikis

Time Pass



NutriChoice besides conducive for Diabetic crowd.

Dairy Delights conceive few effects affect:



Dahi (Yoghurt)



Bread types enjoy:




Assorted Breads

Benefits of Branding

As we all recognize, Britannia biscuits calm?} enjoy exalteder amplifyth implicit in the traffic as its one of the best-notorious infamys in India and prevalent natant other countries as polite. Smooth though they enjoy exceed up delay new multiplicity of biscuits, they calm?} substance on their primal biscuit infamys such as Tiger, Cheerful Day, Marie, Treat and smooth past. Britannia has parti-colored by besides making Breads, Cakes and other Diary effects. Its infamys are considered to be an meritorious appreciate by India’s price-cognizant consumers. Tiger Biscuit is one of the most celebrated infamys and is greatly prevalent natant the agricultural areas and consumers. Sports and sporting smoothts besides are a key means for elevations. The concourse’s “Britannia khao, Globe Cup jao” (Eat Britannia, ramble to see the Globe Cup) campaign in 2003 was the most certain sales elevation natant all Cricket Globe Cup-related sales vital-force.


Britannia had agoing hawking effects in India, but now it has diffuseed aggravateseas to locates affect Middle East and Sri Lanka.

They enjoy smooth agoing to ship-result their cheerfuls to locates such as:



Saudi Arabia









Britannia has adopted the Traffic Penetration Method of pricing. It convergencees on the sort of the effects frequenting in intellect the pricing management. This accelerations rectify and genereprove abundant sale size for their effects. It endowment at maximizing the traffic divide and to result new effect lines. A few examples are:

Vegetarian Cakes are conducive at Rs. 15/- for a 75 gm pack.

Nutrichoice Vigor Starter Kit is for Rs 100.

Britannia Tiger Banana packed delay IRON ZOR priced at Rs.2, Rs.4 and Rs.10.


To incline the consumers of Britannia, they very innovatively came up delay conceptions to advance their infamy in inarticulate opposed ways, and now they enjoy leversenile India’s two most victoryful vehemences of all intervals:



Ncoming perfect Indian’s vision was to be exhibit at a stadium interval India is indicateing cricket, during the Globe Cup, so Britannia shaped the ‘Britannia Khao, Globe Cup Jao’ challenge in 1999. They made it very uncompounded for their target traffic to invade this challenge, which was to donation past effects to win a dally and win favorable card and engaging an all expenses compensated offend to England to wake the Globe Cup Match. They held it intermittently in 2002-2003 held in South Africa which victoryfully set a singular deviate of their own. They smooth came up delay another conceptional elevation of ‘Britannia Khao, Cricketer Ban Jao’ that was fuelled by the neglect of perfect Indian to be a distribute of the vehemence determined Cricket followed by a elevation determined ‘Britannia Lagaan Match’ in 2001 that revolved environing a movie determined Lagaan was naturalized on a cricket competition. This elevation gave the consumers a fortune to interact delay the film stars and besides get to pay cricket delay them. The competition had aggravate 40,000 spectators and made the headlines of leading tidingspapers and tidings meanss and was rest to be the most unbeaten elevational act of that year. So we inferiorstand that sports and the sporting smoothts are the key elevational tools of Britannia.

Therefore we now recognize that Britannia advances their effects through uncertain media’s such as Events, Television, Magazines and Sales Promotions too.


Company’s prevalent standing/success

Britannia Concourse releases on November 10th, 2010 that BIL obtained sales of Rs 10,948 MM delay amplifyth of 27.5% which shows an extension.

The concourse besides releases that they common sales rate of Rs 9,128 MM during the year end, delay a amplifyth of 24.8% followed by a boost of 20% in the size.


Now that we enjoy an in-depth representation of the concourse’s feature, trafficing management and trafficing mix, it shows the opposed methods used to adjust to advance and socialize their effects opposite India and other countries. Naturalized on the notice researched, we furnish that they convergence on consumer neglects to a very abundant space. This is shown by the truth that, since consumers are past vigor cognizant nowadays, they enjoy introduced NutriChoice Diabetic Biscuits. It is besides proven by their tagline, “Eat Healthy, Think Better”. In quittance, we see that how a narrow sized concourse has amplifyn to be one of the abundantst biscuit hawking infamys opposite India and divers other countries globe-wide.

Ready to perfect your paper?

Order my Paper How it works
You place an order

To get started, you need to complete an order form on our website. Ask our Support managers for help if you got stuck on one of the steps.

We assign the best writer for you

Our manager will start searching for the writer once you've paid for the order. You will be able to communicate with the writer through our message system.

You review the finished work

When the paper is ready, you will receive notification and will be able to review it. You can ask for a free revision if you want to change anything in it.

You download your order

If you are satisfied with the paper, you can approve the order and download the final version in one of the available file formats.

Have a look at our samples

Expository essay
Paper title: Online Education
Academic level: Undergraduate (years 1-2)
Discipline: English 101
Paper Format: MLA format
Sources: 2
Analysis essay
Paper title: Advantages and Disadvantages of Lowering the Voting Age to Thirteen
Academic level: Undergraduate (years 1-2)
Discipline: Political sciences
Paper Format: APA
Sources: 1
Argumentative essay
Paper title: Keeping Animals in Zoos Is not Justifiable
Academic level: Undergraduate (years 1-2)
Discipline: Ethics
Paper Format: APA
Sources: 5
Cause & effect essay
Paper title: Placing Taxes on Junk Food and Fatty Snacks: Can we tax people healthy?
Academic level: High School
Discipline: Nutrition/Dietary
Paper Format: APA
Sources: 3
Compare & contract essay
Paper title: School Uniforms versus No School Uniforms
Academic level: Undergraduate (years 1-2)
Discipline: Education
Paper Format: Harvard
Sources: 3
Critical essay
Paper title: Having Cell Phones in Elementary School
Academic level: Undergraduate (years 1-2)
Discipline: Education
Paper Format: MLA
Sources: 3
Definition essay
Paper title: What is Fashion for Modern Teenagers?
Academic level: Undergraduate (years 1-2)
Discipline: Urban studies
Paper Format: MLA
Sources: 2
Descriptive essay
Paper title: Hollywood to Bollywood: What makes a movie good?
Academic level: Undergraduate (years 1-2)
Discipline: Film & theater studies
Paper Format: MLA
Sources: 2
Evaluation essay
Paper title: The Impact of Violent Games on Children
Academic level: Undergraduate (years 3-4)
Discipline: Psychology
Paper Format: Chicago
Sources: 2
Narrative essay
Paper title: Animals I Have Loved: What’s wrong with another shaggy dog story?
Academic level: High School
Discipline: Composition
Paper Format: Harvard
Sources: -

Used by over 20,000 students

We value our customers' feedback a great deal, and use it to constantly improve and enhance our services. Read on to discover some thoughts from students just like you!

Trustpilot logo 9.8
5/ 5

Good work!

Quick turnaround of a high quality piece of work. Expensive but in specific situations very valuable.

5/ 5


I was really stuck and this gave me the kick start I needed. Used it as they explained and found it so helpful.

5/ 5


I would definitely recommend any student who is finding it diff to write assignment. I am very pleased with the piece of work

5/ 5

Job Well Done!

Perhaps too good. Certainly gave me a huge learning curve at a shorter space of time. Great for a backbone to work on, then make it your own using your own efforts.

5/ 5


I am always satisfied with the services provided, and what I like the most is the understanding, which had helped a lot.

5/ 5


I am never disappointed with this service and have tried many. I now trust that I will receive a good writer as the service ensures they understand your requirements prior to delivery.

5/ 5


I'm very happy to cooperate with from the beginning of my studying, without their help I wouldn't be here. Thank you!

5/ 5

Thank You!

Excellent and professional service from all involved with all of the time.

Recently written papers

ID Topic / type Discipline / level Pages Delivered
1 2 3

Our core values


We value confidentiality, are you worried that your professor will discover you used buy an essay service? Do not worry, that will never happen. You are anonymous in our services.

Plagiarism Free Paper

We provide only plagiarism free papers. Our writers use similarity index software to ensure that your paper meet academic requirements. All papers delivered are unique.

Strict Deadline

When you give us a deadline to deliver your paper, we deliver on time. We will update you in every stem of the way until the paper is delivered.


Our staffs and writers uphold the highest level of professionalism. We do not request unnecessary information and only communicate when neccesary.

Value for Money

We are committed to providing value for every dollar paid. Our refund policy is clear on ground for which we do a partial or full refund.

24/7 Support

We literally don’t sleep in order to serve you. We have a 24/7 customer support system where you can follow up on your orders.


Ask our team

Want to contact us directly? No problem. We are always here for you.

Frequently Asked Buy an Essay Questions

See all
Is your service confidential?

When you place an order with our company, we ask you to provide us with such personal information as your name, phone number, and email address. We need this data to keep you updated on the important things related to your order or account, and never share it with any third parties. We also don’t use your contact details for spamming you.

Please note that our support team may contact you using only the phone number(s) stated on our website, such +1 (248) 599-2414 and/+44 (151) 528-2636. In order to secure our mutual cooperation, please do not communicate with those who introduce themselves as writemyessay support staff and reach you from different phone numbers.

Also, remember that we never ask you to provide your credit card information via phone conversations. You should enter this information only on PayPal or Gate2Shop billing forms when making an online payment on our website. The writemyessay support administrator will send a confirmation letter to your personal order page when your payment is received.

We also use a secure encrypted connection and do not store your private data if we do not need it anymore. For more details about how we ensure your confidentiality, check our Privacy Policy, which completely complies with the GDPR.

We offer original model papers that can be used legally in a number of ways if properly referenced:

  • As a source of arguments or ideas for your own research
  • As a source of additional understanding of the subject
  • Direct citing

Nonetheless, check your college’s/university’s policies, including their definition of plagiarism and paraphrasing before using our services. Make conscious decisions in regards to your education.

How do I order a paper from writemyessay?

We take care not only of your academic success, but also of your experience with us. That’s why we have made the process of placing your order as easy and fast as possible—usually, it takes no more than 2-3 minutes.

Let’s have a closer look at the simple steps you need to go through for submitting your order:

Fill in the order form.

Be sure to include specific instructions regarding your paper and to upload any of the required materials. If you have any questions while specifying your paper’s information, just click on the info sign at the end of every field name and you will see a detailed tip on what exact information is required.

Proceed with the payment.

After you are through with the order form, you will need to make a payment via a preferable system. Right after that, you will be automatically provided with your personal order page where you can track your order’s progress, provide additional requirements, and send messages to your writer or support manager.

A personal writer is assigned to your order.

Our qualified staff will choose the most suitable writer whose skills and experience match your field of study and paper’s details. In case the writer must have any particular software or literature in order to get the assignment done, please do not forget to mention this in your initial instructions.

Your paper is completed and delivered to your personal order page.

When the writer finishes your paper, it is delivered to your personal order page as a PDF document, available for preview only. You will be able to download an editable MS Word version of the order right after you click the “Approve” button in the “Files” tab of your personal order page. If any changes are to be applied to the paper, you are always welcome to request a free revision with a new deadline for the writer (be sure to check more information about this in our revision policy).

You can check how easy the process is by going to the order page and submitting your paper details right now.

Is there a money-back guarantee? If yes, how can I receive a refund?

You can get more details about possible types and terms of refunds on our official money-back guarantee page.

How will I receive a completed paper?

You will get the first version of your paper in a non-editable PDF format within the deadline. You are welcome to check it and inform us if any changes are needed. If everything is okay, and no amendments are necessary, you can approve the order and download the .doc file. If there are any issues you want to change, you can apply for a free revision and the writer will amend the paper according to your instructions.

If there happen to be any problems with downloading your paper, please contact our support team.

What if I’m not satisfied with my order?

If your paper needs some changes, you can apply for a free revision that is available for 7 days after your paper is approved. To use this option, you have a “Revision” button on your personal page.

After the 7-day period, you cannot apply for a free revision, though you still can use a paid revision option. The price of such a revision will differ depending on the number of amendments needed to be done. Please contact our support team to find out how we can help you with the amendments to your paper.

If you think our writer didn’t manage to follow your instructions, and as a result, your paper is of poor quality, please contact us and we will do our best to solve the problem.

If the revisions didn’t give the desired result, you can apply for a refund. Our dispute department will process your inquiry to find out what kind of refund we can give you. To find out more, please visit our money-back guarantee page.

How do I request a refund?

You can’t apply for a refund on certain stages of your order, like when the order is not finished by the writer yet.

When the paper is delivered, the “Refund” button on your personal order page becomes clickable.

On the relevant tab of your personal order page, you will also be able to choose the type of refund you’re demanding and the reason why you applying for it. As soon as you do that, our dispute department will start working on your inquiry. All kinds of refunds concerning the quality or the lateness of your paper should be requested within 14 days from the time the paper was delivered, as in 14 days your paper, will be automatically approved.

Your inquiry should be submitted by clicking the “Refund” button on your personal order page only.